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INSIGHTS + INNOVATIONS
Read the latest on the C12 Mid-Atlantic Blog
When you think about your role as a business leader, what comes to mind first—ownership or stewardship?
In today’s fast-paced business climate, leaders face a diverse range of challenges that demand more than just a fixed leadership style. Great leaders recognize that what works for one team member may not work for another. This is where Situational Leadership becomes a powerful and strategic tool.
As the CEO of W.R. Long, a family-owned business specializing in tractor attachments and hydraulic components, I faced an unexpected challenge when my business partner retired six years ago. Until that moment, decisions were collaborative, shared burdens lighter. Suddenly, sole leadership revealed an unsettling truth: the isolation of CEO leadership is very real, costly, and, without intentional action, inevitable.
