Expanding to Elizabeth City, NC

C12 has been rapidly growing around the nation over the last decade, the Mid-Atlantic area being no exception. We are excited to expand into Elizabeth City, NC. If you are a business leader in the Elizabeth City area, reach out to
greg.wills@c12forums.com to hear more about the opportunity. We are excited to see business leaders in the area experience success far beyond the bottom line.
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In the business world, leadership is often measured in market share, milestones, and margin. But what about the influence we carry within the walls of our own homes? For Christian CEOs and business owners, our greatest impact doesn’t begin in the boardroom, it starts at places like the dinner table.

As the CEO of W.R. Long, a family-owned business specializing in tractor attachments and hydraulic components, I faced an unexpected challenge when my business partner retired six years ago. Until that moment, decisions were collaborative, shared burdens lighter. Suddenly, sole leadership revealed an unsettling truth: the isolation of CEO leadership is very real, costly, and, without intentional action, inevitable.

Leadership transitions bring both opportunity and uncertainty. Whether stepping into a new executive role, restructuring an organization, or guiding a team through change, one of the greatest challenges leaders face is maintaining cohesion. Change disrupts team dynamics, and without intentional leadership, dysfunction can take root.

The Crystal Coast region of North Carolina is known for its picturesque landscapes, thriving communities, and a deep sense of purpose shared by its people. Now, this region is about to witness an exciting new development in the intersection of business and faith: the official launch of C12 Mid-Atlantic.